It is creating a balance between the bargaining power of buyers and the companies which put the situation into a moderate level. The continuous innovation in the products is the reason that the companies are dominating from some aspects of bargaining (Cowan, 2018). On the other hand, the companies hold the power when it comes to innovation in the products. This is the reason the buyer is dominating especially when it comes to pricing and value from the product. The bargaining power of buyers is moderate because the buyers’ have multiple options to buy from and the switching cost from one brand to another band is not high.

The positive aspect is that the size of the industry is keeping the margins of profit for the companies still high despite having such a high competition. Shark Ninja, Hoover, iRobot, and Electrolux are among the other major competitors in the industry which are intensifying the competition in the industry (Market Watch, 2019). The Dyson is one the second spot with a market share of 27 percent showing a high competition among the major two competitors. TTI Floorcare has a high market share and the company has a market share of 32 percent and leading the market. The competitive rivalry in household technology products is high because the number of competitors is high with strength. Porter’s five force model of Dyson is provided to keep the company on the track of growth and success. The innovation and the value in the products of the company are the reason for its high success over the years. The company has been manufacturing and providing the home appliances which include air purifies, heater, fans, vacuum cleaners, hair and hand dryers, and lighting solutions. The company is based in UK and it operates in different parts of the world with the passage of its success.

James Dyson introduced the company in 1991 with an ambition to become the best company in providing technology products all over the world.

Stepdad's Poker Night by Dyson Porter